Choosing the right ecommerce platform can be a daunting task, especially when faced with the decision between Magento and Shopify. These two platforms are highly popular and widely used in the market today. In this blog, we will compare Magento and Shopify to help you determine which one is the ideal fit for your online store. We will discuss various factors such as ease of use, themes, sales tools, marketing features, apps and add-ons, payment processors, SEO, help and support, and pricing. By the end, you will have a clearer understanding of both platforms and be able to make an informed decision for your business.

Magento vs Shopify: Pros and cons

Magento Pros:
1. Highly customizable and scalable.
2. Robust feature set for complex e-commerce needs.
3. Open-source platform allows complete control over code.
4. Suitable for large businesses with multiple stores.
5. Wide range of extensions and integrations available.

Magento Cons:
1. Steeper learning curve and complex setup.
2. Higher development and maintenance costs.
3. Requires dedicated hosting for optimal performance.
4. Limited customer support options for free version.
5. More suitable for experienced developers and tech-savvy users.

Shopify Pros:
1. User-friendly interface and easy setup process.
2. Hosted platform with reliable and secure infrastructure.
3. Wide selection of themes and templates for quick customization.
4.Extensive app store for easy integration of additional features.
5. 24/7 customer support available for all plans.

Shopify Cons:
1. Limited scalability for high-traffic stores.
2. Transaction fees on third-party payment gateways.
3. Customization options are restricted compared to Magento.
4. Advanced features may require additional app purchases.
5. Reliance on Shopify’s infrastructure and monthly subscription fees.

Ease of Use

1. Choosing a user-friendly platform is crucial to create an ecommerce store that reflects your brand effectively.
2. Shopify is easier to use than Magento, with a simple drag-and-drop interface for customizable store design.
3. In terms of ease of use, Shopify scored 4.1/5 while Magento scored 2.5, making Shopify more suitable for all users.
4. Magento has a steeper learning curve, requiring technical knowledge and coding skills or the help of a developer.
5. Overall, Shopify is the better option for most users, as it offers easier usability without sacrificing flexibility or customization.


One of Shopify’s strengths is its extensive collection of professionally designed themes. These themes are highly customizable and responsive, ensuring a visually appealing and optimized shopping experience across different devices.

Magento also offers a wide range of themes, but the quality and variety may not be as extensive as Shopify. However, Magento allows for deeper customization and control over the design elements, making it a preferred choice for businesses with specific branding requirements.

Sales Tools

Sales tools are essential for ecommerce platforms. They help you sell products and make money. Let’s compare two popular platforms, Shopify and Magento, and their sales features.

Shopify received a high score of 4.7/5 in our research. Here are some of its best features:

Abandoned cart recovery: Send automatic emails to customers who left your website without completing a purchase, increasing the chances of recovering lost sales.

Multi-channel selling: Sell on various platforms like Amazon, Facebook, Pinterest, and Instagram, directly integrated into Shopify.

Magento scored 4/5 in the same category. We’re particularly impressed with its inventory system, which includes the following features:

Bulk product import: Import multiple products from your database at once.

Multiple product variants: Easily manage different variations of your products.

Total revenue reports: Get insights into your overall sales performance.

Total visitor count: Track the number of visitors to your online store.

Here are some additional sales tools offered by Magento:

Multi-channel selling options: Use extensions to integrate your store with platforms like Facebook, Instagram, and eBay.
Checkout customization: Create a unique and personalized checkout process for your customers.

In terms of sales tools, Shopify has a more impressive range compared to Magento. Shopify is considered one of the top ecommerce platforms and offers many built-in tools, including multichannel selling, which is only available through expensive extensions on Magento.

Marketing Features


Shopify offers a range of marketing features to help drive traffic and boost sales. It provides built-in SEO optimization, email marketing tools, discount code creation, and integration with various advertising platforms like Facebook and Google Ads.


Magento is known for its powerful marketing capabilities. It allows for personalized customer experiences, targeted promotions, and advanced SEO features. However, utilizing these features may require additional extensions or technical knowledge.

Apps and Add-Ons

Adding extra features to your online store is important, especially if the platform’s built-in features aren’t enough for your ecommerce needs. Both Shopify and Magento allow you to easily install apps, extensions, and add-ons. But which option is better?

Shopify’s App Store offers over 1,200 apps, some free and others premium, that enhance various aspects of your business such as email marketing, shipping, and social media advertising. Here are a few of our favorite apps available in the Shopify App Market:

Trust Hero: Display digital security badges to reassure users about payment security and encourage them to complete their purchases.

MailChimp: Integrate marketing email campaigns with your Shopify store to boost sales.

Trackr: For just $4 per month, this app automatically sends order updates to your customers, letting them know where their packages are.

Analytics Buddy: Consolidates your Google Analytics data into your Shopify dashboard, providing valuable insights.

If you want more information, you can check out our full list of the Best Shopify Apps and see which ones our experts recommend!

On the other hand, Magento Marketplace offers over 5,000 extensions, with 1,970 of them being free. Some paid options cost around $30, while others can be as expensive as $2,000. For instance, integrating your online store with Facebook costs $199 on Magento, while it’s free on Shopify.

The prices of extensions may vary depending on the development agency, and you might require expert assistance during the installation process. Here are a few of our favorite Magento apps:

Amasty Multiple Coupons: Add custom discount coupons and apply multiple coupons to a single order, making customers feel valued and encouraging repeat purchases.

Product Pre-Order: Automatically send emails to customers when a new product becomes available, gauging demand for your latest offering.

Remarkety: Integrate email marketing campaigns and social feeds with your store.

Banner Slider: Insert advertising banners with personalized links to generate additional revenue for your store.

Remember to choose the options that suit your business needs best!

Payment Processors and Transaction Fees

Shopify offers its own payment gateway called Shopify Payments, which provides a seamless and integrated solution for processing transactions. It supports various payment methods and allows you to manage transactions directly within the platform. Transaction fees vary depending on the Shopify plan you choose, ranging from 2.4% to 2.9% + 30 cents per transaction. If you prefer to use a third-party payment processor, Shopify integrates with numerous options, but additional transaction fees may apply.

Magento provides flexibility in choosing your payment processor, allowing you to select from a wide range of options to suit your business needs. Whether you prefer popular providers like PayPal or Stripe or specific regional gateways, Magento can integrate with them. Transaction fees will depend on the payment processor you choose, as they may have their own fee structures.

Magento vs Shopify – Payment Processors: Final Verdict
When it comes to payment processors, Magento offers more options compared to Shopify. Shopify has fewer choices for payment gateways, and it also charges transaction fees unless you use its own payment option called Shopify Payments, which has some limitations.

SEO (Search Engine Optimization)

Shopify understands the importance of search engine optimization (SEO) for online businesses. It offers basic SEO features out of the box, including customizable meta tags, URL optimization, and automatic sitemaps. Additionally, Shopify provides advanced SEO settings and options to optimize your product pages, collections, and blog posts. The platform is designed to be search engine friendly, allowing your store to rank well in search results.

Magento is renowned for its robust SEO capabilities, empowering you to optimize your online store for better search engine visibility. It offers extensive SEO features, including customizable URLs, meta tags, and rich snippets. With Magento, you have granular control over your SEO settings, allowing you to optimize individual pages and products. Furthermore, Magento provides advanced SEO tools and extensions to enhance your store’s performance in search rankings.

Magento vs Shopify – SEO: Final Verdict
When it comes to SEO (Search Engine Optimization), Magento has an advantage over Shopify. Magento offers more built-in SEO features, including prompts and the ability to customize URLs. On the other hand, with Shopify, you’ll need to search for and install apps to fulfill your SEO requirements.

Help and Support

The ability to quickly resolve issues with your online store is crucial for uninterrupted sales and attracting new customers. That’s why it’s important to choose a platform that offers reliable help and support. Luckily, both Shopify and Magento excel in this area. We thoroughly tested their customer support options and were impressed with what we found.

Shopify received a score of 4.1/5 in our help and support research. It provides the following options:
1. 24/7 phone support
2. Support through social media channels
3. 24/7 live chat support
4. Community forum
5. Email support
6. Help center
7. Video tutorials
8. Advanced specialist support

Magento, being a platform driven by its user community, offers excellent user guides that walk you through the process of building an online store. These guides provide step-by-step instructions and valuable insights from other Magento developers.

While dedicated support is not directly available with Magento, you can rely on the exceptional help and support team provided by Beta Soft Technology.

Magento vs Shopify – Help and Support: Final Verdict

When it comes to help and support, Magento takes the lead. It is designed for professional web developers, so its user guides are of excellent quality. Additionally, you can rely on the exceptional support provided by Beta Soft Technology.


Shopify operates on a subscription-based pricing model. It offers different plans tailored to meet the needs of businesses of all sizes. The pricing starts at $29 per month for the Basic Shopify plan and goes up to $299 per month for the Advanced Shopify plan. The cost increases if you opt for additional features or higher transaction volumes. It’s important to consider these factors when choosing the right plan for your business.

Magento, being an open-source platform, is free to download and use. However, you need to consider other costs such as web hosting, domain registration, security measures, and extensions. These additional expenses can vary depending on your business requirements. It’s worth noting that Magento’s enterprise-level edition, Magento Commerce, comes with a license fee and offers more advanced features and support.

Magento vs Shopify – Pricing: Final Verdict
It’s a draw when it comes to pricing for Magento and Shopify. These two platforms have different pricing models because they cater to different needs. Magento is an open-source platform, so the costs will vary based on your specific requirements. On the other hand, Shopify offers three fixed price plans that may appear cheaper initially, but keep in mind that you may also need to pay for additional apps and themes.

Magento vs Shopify: Summary

In summary, this article has highlighted the key similarities and differences between Magento and Shopify. Now, let’s quickly recap the main distinctions between the two platforms.

Shopify is more user-friendly compared to Magento. It allows you to get your online store up and running quickly, and provides accessible support from a dedicated team.

Magento, on the other hand, requires more time and technical expertise to bring your vision to life. You’ll likely rely on a Magento forum or developers for assistance.

You should choose Shopify if:
1. You want to launch your store quickly.
2. You’re currently using a website builder and want a more powerful platform.
3. You’re new to ecommerce but have ambitions of growing a full-fledged online business.
4. You prefer the convenience of an all-in-one payment solution and having access to a support team.

You should choose Magento if:
1. You have coding skills and want to build an online store for a medium or large-sized business.
2. You desire complete creative freedom through coding.
3. You already have a global audience or aspire to reach an international market.
4. You aim to create a prominent brand with substantial revenue and are willing to invest time and money into design.

Whichever platform you choose for your business, whether it’s Magento or Shopify, we’re confident that you will create an online store to be proud of. Best of luck with your endeavors!